EliteXC and Their Future

We have seen many fight promotions come and go.  Dana White has stated that he isn’t worried about EliteXC, but Satuday is a big day for the EliteXC and for all MMA.  So, how will EliteXC on CBS do?  There are a lot of questions about Mixed Martial Arts on primetime television.  This deal is obviously big.  There are many Kimbo haters who don’t think he is right for the main even, but I disagree.  The main event isn’t necessarily about the best or most experienced fighter or even what will be the best fight, but about what will sell the most tickets and that is Kimbo.  Kimbo Slice is a gold mine.  This fight may determine a lot about hsi MMA future.  I’d like to see him fight a bigger name guy and if he wins Saturday he will.  EliteXC, Affliction, and DREAM seem to be the biggest competition for the UFC, so how will they do?  There are a few ways to determine that.  The UFC has been a model of success in MMA, let’s see what EliteXC needs to do.

FIGHTERS IN THE ORGANIZATION

This does not just mean having a host of fighters, but it means having good fighters and more importantly marketable fighters.  The UFC has that. Does EliteXC.  Here are their top fighters…

  • Kimbo Slice
  • Gina Carano
  • Jake Shields
  • Robbie Lawler
  • Eddie Alvarez
  • Frank Shamrock
  • KJ Noons
  • Nick Diaz
  • Kala Hose
  • Antonio Silva
  • Joey Villasenor
  • Phil Baroni
  • Murilio Rua
  • Paul Daley
  • Jon Murphy
  • Brett Rogers
  • Rafael Feijao
  • Ricco Rodriguez

In that group they have some recognizable names (Sheilds, Diaz, Carano, Slice, Lawler, Baroni, Rodriguez).  They have a few good prospects (Rogers, Feijao, and Murphy).  They have a couple of true stars (Slice and Carano).  Carano is a babe, a good fighter, an American Gladiator star, and one of the most searched for names on the internet.  Kimbo Slice is a You Tube sensation and perhaps will evolve into a decent MMA fighter. However, they only have a couple of legit top level fighters (Lawler. Alvarez and Shields).  Don’t get me wrong their all around talent can draw a crowd and is better than most.

REVENUE

They are still operating in the red, but that will change.  I don’t expect money to be an issue right now for EliteXC

EVENTS

Here is where EliteXC will struggle.  They hav a great card set up for Saturday, but can they consistently do that?  With about 20 guys that are main card worthy can they put on more than two or three cards?  The answer is…no.  They need to sign more talent.  I don’t know how often they plan to be on CBS Primetime, but they need better events and Kimbo and Carano can’t be on every big card they have.

MANAGMENT

Gary Shaw knows what he is doing, but the question is, does he have the savvy that Dana White has?  Time will tell if he makes good busisness moves and this CBS deal is key.  We will see how it does on CBS.

EliteXC is not going to dissolve any time soon, however, they need more talent and not just marketability. I think EliteXC on CBS this Saturday will fair very well.  They will get large audiences and new fans.  It will help all MMA. 

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