The Nail in Affliction’s Coffin

As Affliction readies for their second MMA card they have released their fight card (posted below)  It looks like there are a couple of good fights on “The Day of Reckoning” card, however they made some huge mistakes. 

1. Their choice of fights for the pay per view card.  I think they made a big mistake making two cards so distinct like they did.  They have their pay per view card and their HDNet card.  While, I appreicate that it means that all the fights will be televised, they made a mistake with their line up.  The bottom line is that if Affliction wants to hang around they MUST have good fights.  I think there are 3 really good fights on this card and only 2 others worth watching.  The really good fights: Fedor vs. Arlovski, Lindland vs. Belfort and Nogueira vs. Matyushenko.  Someone please tell me why in the heck is a Chris Horodecki vs. Dan Lauzon fight making the pay per view card over Nogueira vs. Matyushenko?  For that matter why in the world would Babalu vs. Sokoudjou make it into the broadcast over Nog vs. Matyushenko?  I am not done.  Why would Josh Barnett vs. Gilbert Yvel be the choise over Nogueira vs. Matyushenko?  I know they want a headliner for HDNet, but they need buys.  Nog vs. Matyushenko has a story – it’s a re-match.  It has two top twenty light heavyweights.  Nogueira has huge name recognition.  Bad move Affliction.  There is one nail in your coffin and one reason I will no pay for those fights.  Horodecki vs. Lauzon is laughable.  They are not even top 40 lightweights in the world.  Come on. 

2. Their Competition.  The bottom line is that the economy is in bad shape and it can affect pay per view buys for MMA events.  In January I will have to budget which events to buy.  Here is the line up for January.  January 17th is UFC 93 headlined by Rich Franklin vs. Dan Henderson with Shogun vs. Mark Coleman.  Affliction 2: Day of Reckoning is on January 17th and is headlined by Fedor vs. Arlovski, which is very interesting.  UFC 94 follows on January 31st features B.J. Penn vs. Georges St. Pierre.  Listen if you can afford a pay per view 3 times in January…more power to you.  I can’t.  Let’s just say for the sake of it that you will order 2 events in January, which ones will you order?  GSP vs. Penn is a no brainer.  That means it is between Fedor vs, Arlovski and Franklin vs. Henderson.  The main event may favor Affliction, but the whole card and name recognition favors UFC 93.  Not to mention the fact that people can get their MMA fix the day after the Affliction card from WEC 38, which features Jamie Varner vs. Donald Cerrone and Urijah Faber vs. Jens Pulver.  Also, WEC 38 may add Carlos Condit to the card.  On top of that…add in the fact that about 28 days before Affliction’s card UFC 92 airs on Pay Per View.  Oh yeah, your co-promoter, Golden Boy has a big boxing event that same night 30 minutes away.  Ouch, that hurts. Sorry Affliction that is 2 nails in your coffin.

3.  Their marketing.  Enough said.  They cannot compete with the UFC.  The casual fan will not know about or will not remember the Affliction event in light of the upcoming super fight with Penn and St. Pierre.  Further confusion is cast with the distinction of the HDNet card vs. pay per view card.  My prediction is that Affliction’s rating stink and this is the third nail in their coffin.  As they say in baseball…3 strikes you are out!

Pay Per View Card:

Fedor Emelianenko vs.  Andrei Arlovski

Josh Barnett vs.  Gilbert Yvel

Renato Sobral vs.  Rameau Thierry Sokoudjou

Matt Lindland vs.  Vitor Belfort

Chris Horodecki vs.  Dan Lauzon

HDNet Broadcast:

Vladimir Matyushenko vs.  Antonio Rogerio Nogueira

Jay Hieron vs.  Jason High

Mark Hominick vs.  LC Davis

Albert Rios vs. Antonio Duarte

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2 Responses

  1. Affliction might not be done yet. You can’t argue that the Arlovski v. Fedor fight is a huuuuuuuuge draw. Arlovski’s website just posted a trailer for a documentary thing they are doing called “Arlovsk 360”.

    Check it out: http://www.arlovski.com

  2. Thanks for the info. I still think Affliction is in trouble. They pay their fighters really well, which means they must have huge PPV numbers and a large live gate to break even. No doubt Fedor is a draw and the place will ne near sold out, but I think they have a lot of compeition Jan, 24th. BTW, UFC will be re-airing UFC 91. Most people have TiVo or DVR so no big deal, but it will probably cost them some PPV buys.

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