There is a recent shift in stars of the UFC. Those stars are the great investments, the money makers. The stars are not necessarily your best fighters, but they are well liked by the fans and they draw a crowd. The stars are the people that the UFC will market and set up to be successful. The stars get the most money and the best fights. The stars have a louder voice with the UFC brass. Some of those stars have been discontent like Randy Couture, Tim Sylvia, Andrei Arlovski and Tito Ortiz. Those guys leaving hurts the UFC. The guys the UFC recognizes as their stars are the ones they need to cater to more. The stars are prized in all MMA organizations. The WEC has Filho, Faber, Condit, and Stann. PRIDE had Fedor, Cro Cop, Barnett, Wanderlai, Dan Henderson, Gomi, Arona, Shogun and the Nogueira brothers. EliteXC has Lawler, Kimbo, Frank Shamrock, and Carano. Strikeforce has Gilbert Melendez and Cung Le. The stars are not always the champs, but they may be. In the UFC there is a shift. The old guard is moving on. They are still there, and still draw a crowd and are still good PPV fights, but in a few years will be gone. The old guard consisted of Chuck Liddell, Randy Couture, Ken Shamrock, Tito Ortiz and Matt Hughes. There is a star level, then there is a second tier level of guys you want to hold onto at all costs, who have a following, and then there is the emerging star tier. Then you have your great fighters who perform in the octagon are respected, but may not have the charisma to be the face of the organization. These guys can win and hold belts, but they won’t be the Chuck Liddell’s. This system explains why the UFC gives a title shot and coaches spot to Forrest Griffin, who i no way has earned the title of number 1 contender. He is good, but not that good. He may eventually earn that, but this is premature. Why did he get it? Because he is popular. He will sell PPVs and people will watch TUF because of him. Personality will carry a guy a long way, just look at the Houston Alexander bandwagon. A lack of personality will hurt a guy, just ask Yushin Okami and Nate Marquardt, who if they had the charisma would be stars because they have the ability. These guys can move up and down these different levels, but some guys have already been crowed as stars and can do little to harm that. Your stars are the guys you hold on to at all costs. Your second tier you want to keep because they are your contenders and can become stars. Your third tier you be careful with because they can become stars if you play your cards right. Your fourth tier are some of the best fighters, they put on good fights, they win fight night bonuses and they should be signed and kep in the organization if you can. The effect of a star leaving the UFC is much greater than when someone else does. The UFC is hurt by loosing their four biggest heavyweight stars Couture, Cro Cop, Arlovski and Sylvia. The UFC is not so much hurt by loosing Jake O’Brien. It would be nice to keep O’Brien, but if you can’t you move on. Also, you sign MMA free agents based on this tier. I and many others consider Fedor for example a star level guy, an instant smash hit and a great investment. You pay him well, but he will make you money. Dana White apparently considered him second tier, and didn’t sign him. My opinion you give the Fedors and the Couture and the Liddells whatever they want. My system looks like this:
UFC’s Stars:
- Anderson Silva
- Georges St. Pierre
- B.J. Penn
- Rich Franklin
- Chuck Liddell
- Quinton “Rampage” Jackson
- Forrest Griffin
- Tito Ortiz
- Matt Hughes
- Wanderlai Silva
Second Level: UFC’s Near Stars:
- Brandon Vera
- Matt Serra
- Jon Fitch
- Diego Sanchez
- Dan Henderson
- Josh Koscheck
- Sean Sherk
- Kenny Florian
- Mauricio “Shogun” Rua
- Rashad Evans
- Michael Bisping
- Joe Stevenson
- Gabriel Gonzaga
- Chris Leben
- Karo Parisyan
- Clay Guida
Third Level: The UFC’s Emerging Stars:
- Brock Lesnar
- Roger Huerta
- Mac Danzig
- Joe Lauzon
- Cain Velasquez
Fourth Level: UFC’s Stud Fighters, but Not Stars:
- Antonio Rodrigo Nogueira
- Fabricio Werdum
- Keith Jardine
- Frank Mir
- Thiago Silva
- Heath Herring
- Lyoto Machida
- Marcus Aurelio
- Yushin Okami
- Marcus Davis
- Patrick Cote
- Evan Tanner
- Stephan Bonnar
- Martin Kampmann
- Marvin Eastman
- Ricardo Almeida
- Mike Swick
- Thiago Tavares
- Nate Quarry
- Wilson Gouveia
- Nate Marquardt
- Kauhiro Nakamura
- Jason MacDonald
- Demian Maia
- Thiago Alves
- Thales Leites
- Frank Edgar
- Matt Hammil
- Nate Diaz
- Akihiro Gono
- Rameau Thierry Sokoudjou
- Gray Maynard
- Hermes Franca
- Cheick Kongo
- Din Thomas
- Spencer Fisher
- Tyson Griffin
Note: The reality show really helped some of these fighters draw a fan base, because people saw them on TUF they root for them to suceed in their careers
Filed under: Akihiro Gono, Anderson Silva, Andrei Arlovski, Antonio Rodrigo Nogueira, Antonio Rogerio Nogueira, B.J. Penn, Brandon Vera, Brian Stann, Brock Lesnar, Cain Velasquez, Carlos Condit, Chris Leben, Chuck Liddell, Clay Guida, Cung Le, Dan Henderson, Dana White, Demian Maia, Diego Sanchez, Din Thomas, EliteXC, Evan Tanner, Fabricio Werdum, Fedor Emelianenko, Forrest Griffin, Frank Edgar, Frank Mir, Frank Shamrock, Gabriel Gonzaga, Georges St. Pierre, Gray Maynard, Heath Herring, Hermes Franca, Houston Alexander, Jake O'Brien, Jason MacDonald, Joe Lauzon, Joe Silva, Joe Stevenson, Jon Fitch, Josh Barnett, Josh Koscheck, Karo Parisyan, Keith Jardine, Ken Shamrock, Kenny Florian, Kimbo Slice, Lyoto Machida, Mac Danzig, Marcus Aurelio, Marcus Davis, Matt Hamill, Matt Hughes, Matt Serra, Mauricio "Shogun" Rua, Michael Bisping, Mike Swick, Mirko Cro Cop, Nate Diaz, Nate Marquardt, Nate Quarry, Patrick Cote, Paulo Filho, PRIDE, Quinton "Rampage" Jackson, Rameau Thierry Sokoudjou, Randy Couture, Rashad Evans, Ricardo Almeida, Ricardo Arona, Rich Clementi, Rich Franklin, Robbie Lawler, Roger Huerta, Sean Sherk, Spencer Fisher, Stephan Bonnar, Takanori Gomi, Thales Leites, Thiago Alves, Thiago Silva, Thiago Tavares, Tim Sylvia, Tito Ortiz, Tyson Griffin, Urijah Faber, Wanderlei Silva, Wilson Gouveia, Yushin Okami | 4 Comments »